Taking on The "Pink Tax"
Georgina Gooley was tired of seeing women get ripped off, especially when it came to personal care products like razors.
It agitated her that women have to pay more for almost the same exact plastic disposable razors that are sold to men in drugstores."It's called the 'Pink Tax,'" says Gooley, co-founder of New York-based startup Billie. "There's nothing different or unique about women's razors that should make them more expensive than men's [razors]. But they are."